This is awesome!

In my line of work, we strive to make personal connections with the people who read the communications we create. We use demographic and psychographic data to really hone in on the beliefs, attitudes and behaviors of the people who view our materials in order to create a conversation with them and help them change a behavior.

So when I received the following email from MoveOn.org, the irony caused me to laugh out loud.

I suppose if I were going to vote for McCain, this might piss me off, but as I'm not, I think this is some great marketing.

Enjoy!